Aqdar or the Khalifa Empowerment Program, an international preventive awareness programme in the UAE that hosts the Aqdar World Summit and the Aqdar e-learning platform, we proposed a new theme that are aligned to the organisation’s vision and developed a wide array of content that will help maximise its reach and engagement, to eventually increase its number of followers. We included informative and engaging posts such as infographics, brain teaser, statistics and event announcement that were crafted by 7G Media’s creative pool of copywriters & designers to propose a fresh and modern look to their feed.