GITEX 2021 Campaign
Social Media Design and Content
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For the participation of the Ministry of Finance at GITEX 2021, 7G Media developed a campaign to encourage its target audience to explore the Ministry’s innovative electronic projects and initiatives and get familiarised with the latest developments on FinTech, artificial intelligence, blockchain technology and the Internet of Things. For its social media design and content, we used clear and catchy calls-to-action, compelling headlines and informative content in English and Arabic, fused with an artistically cohesive look, a modern feel, and appealing colours that surely caught the attention of its social media community.