GITEX 2019 Campaign
Social Media Campaign Management
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To promote the participation of the Ministry of Finance as one of the leading exhibitors in GITEX 2019, 7G Media developed a campaign that gave a refreshingly techie look to MOF’s social media feed. From content strategy to design elements, everything was aligned to reflect MOF’s journey of digital transformation. We used minimal text and maximised the use of visual content to build anticipation for the Ministry’s unveiling of smart services and workshops in financial technology. Our social media campaign management resulted to a considerable peak in MOF’s social media engagement, impressions and reach.