The 7G Media team handled the social media management of eDirham, the UAE’s national digital payment system launched by the Ministry of Finance, to strengthen its brand identity and boost its online presence. Along with a cohesive design and a professional, modern look, we provided informative and engaging content which was clearly presented using Q&A, animated explainer videos, infographics, and creative illustrations. We also included relevant topics to add value to its target audience such as entrepreneurship, sustainability, and artificial intelligence.