RTA Manual

RTA Manual

copy origination & design

A profile book produced specifically for the RTA to give to important partners and stakeholders at high level meetings and conferences.

www.rta.ae

Brief

We conducted interviews and in-depth research to gain a holistic view of the entire range of services provided by RTA, having gained a true understanding of the authority’s target audience for this informational book.

Solution

We originated the copy, designed and printed the RTA Manual, which is a complete profile of the organisation’s transport agencies – public transport, traffic and roads, rail, and Dubai taxi.

RTA Manual

RTA Manual copy origination and design

The manual presents an overall profile of RTA to a targeted audience, originated in both English and Arabic. The project encompassed information collection, research, photo shoots, design, layout and print.

Discover More Projects