Project Space, one of the most prestigious space forums in the Arab region hosted by the Mohammed bin Rashid Space Centre, teamed up with 7G Media to significantly increase its digital presence and footfall. We developed a comprehensive digital marketing plan, including search engine optimisation and an advertising campaign with highly targeted Google ads, which generated a buzz and drove traffic to the event’s registration page. The campaign resulted to a multitude of online registrations and thousands of visitors, including government officials and students from across the UAE.