Celebrities, cat videos, laughing babies – what makes a story go viral? It’s a question that has plagued marketers and brand builders for decades. Going viral on social media is a great way to boost your brand presence and attract new customers quickly, but it’s not easy.
Here are the best ways to take your brand viral.
1. High Quality Content Before platforms
One mistake many brands make when marketing on social media is focusing on advertising campaigns rather than high quality content creation. While successful brands certainly have great marketing strategies, they also regularly put out quality content to keep customers engaged.
Content is and always will be the key to a brand’s success.
2. Know Your Audience
An important step in going viral is knowing the audience that your content will resonate with. When you produce new content and share it across different social media platforms, it’s important to know the type of user that is most likely to share the content with their friends or engage with your brand in the comments.
3. Partnering With Influencers
Once you’ve clearly defined the interests and social media behavior of your target audience, you can use that information to partner with other brands and influencers to increase your chances of virality.
Partnership is a key part of a successful social media marketing strategy. Reach out to the brands and influencers that are popular with your target audience, and arrange a partnership to cross-promote products and new content. This strategy will quickly grow your user base and increase your chances of going viral.
4. Get Your Content Reposted On Popular Accounts
By cross-posting the content on account pages that already have large audiences, it is possible to expose the content to a much larger audience quickly.
5. Great content equals personal storytelling
One of the things that resonates most with modern social media users is a relatable story. Users are much more likely to share posts with their friends and engage in the comments if they connect to the story you’re telling on a personal level. One way to do this is to create a fictional character that is similar to the people in your target audience.
If your audience resonates with the character, they’ll be more likely to want to associate with your brand.
6. Keep it Crisp and direct
There are more people today than ever before that suffer from Attention Deficit Disorder, better known as ADD. We all have way too many things to distract us in the real world let along the social media one. And then are those devices we cannot live without.
Make sure the content you produce is easy to read, and can be digested by a user in 10 seconds or less. Posts with too much text or videos that are too long will quickly be ignored by users, and your chances of going viral will be much lower.
7. Make Content interactive
One way to get users engaged is to make your content interactive. For instance, post a quiz on Facebook or make a poll on your Instagram story. Users are much more likely to engage with your content if you ask a question that they want to voice their opinion on.
Give them the opportunity to comment and share their own ideas. This is a great way to get users involved and increase viewership in as many feeds as possible.