Video profile services for Ministry of Finance
Ministry of FinanceE-Solution – GITEXVideo Profile

Video profile for Ministry of Finance

Big impact in a small package… the custom-created video profile that 7G Media produced for the UAE’s Ministry of Finance showcased its extensive range of smart services and highlighted the progressive, customer-centric approach of this government organisation.


The client wanted to present its technologically advanced user-friendly E-services in portable and equally innovative way at the annual international GITEX event in Dubai. The complex information needed to be conveyed in a way that was entertaining, easy to understand and would enhance the Ministry’s brand identity.


7G Media thoroughly researched the client’s complex product and service information, then crafted an engaging script and represented the data in an entertaining, animated and illustrative video format. This was then uploaded to the embedded LCD screen in a customised presentation box, to be taken away, shared among colleagues and watched again and again.

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