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The Ministry wanted something exceptional to mark the UAE’s Year of Zayed in 2018, a fitting tribute to celebrate the centenary of the nation’s Founding Father, Sheikh Zayed. As part of their social responsibility, MoF also used the engaging video brochure to introduce the Father of the Nation to young school students in the UAE in an interesting and appealing way.
In-depth research, creative writing and state-of-the-art animation and video production techniques were combined to produce a moving four-minute tribute to Sheikh Zayed. This video presentation was then incorporated into a stylishly branded hardcover brochure and gift box, ultimately delivering a memorable product of exceptional quality, perfectly aligned to the Ministry’s public brand image.