Video brochure for MOF in celebration of the UAE’s Year of Zayed
Innovative marketing services Ministry of Finance Video Brochure to Celebrate the UAE’s Year of Zayed

Video brochure for Ministry of Finance
in celebration of the UAE’s Year of Zayed

An exclusive brochure design incorporating a commemorative animated video created on behalf of the UAE Ministry of Finance in recognition of the heritage and remarkable contributions of Sheikh Zayed.

Brief

The Ministry wanted something exceptional to mark the UAE’s Year of Zayed in 2018, a fitting tribute to celebrate the centenary of the nation’s Founding Father, Sheikh Zayed. As part of their social responsibility, MoF also used the engaging video brochure to introduce the Father of the Nation to young school students in the UAE in an interesting and appealing way.

Solution

In-depth research, creative writing and state-of-the-art animation and video production techniques were combined to produce a moving four-minute tribute to Sheikh Zayed. This video presentation was then incorporated into a stylishly branded hardcover brochure and gift box, ultimately delivering a memorable product of exceptional quality, perfectly aligned to the Ministry’s public brand image.

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