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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172

UAE Ministry of Finance

Social Media Marketing

A creative approach to the social media presence of
government entities! Information + Persuasiveness + Creativity

Content in English & Arabic
Animated videos
Conceptual and custom graphics
Community management
Engaging campaigns

Brief

The UAE Ministry of Finance, as a government entity, aimed to diversify its online presence, increase awareness about MoF services and provide public information about laws, policies and events to be shared with its online audience. Additionally, MoF’s social media community needed to expand to reach more and more people in the Arab world and beyond.

Solution

7G custom created a social media strategy for MoF and identified its tone of voice with the direct aim to increase the its community and engagement rate. A two-way interaction was achieved by sharing high quality content together with creative graphics and animated videos. Users engaged through feedbacks and polls. MoF’s online engagement rate increased significantly and the social community has grown significantly through 7G’s implementation of an effective social media strategy.

Social Media Strategy

The social media strategy was to send across the authentic content and help the target audience connect with the ministry with ease. Infographics and videos are created to ensure that the information to be sent across is made interesting to keep the people connected.

Content with Concepts

It was about reaching out for the Ministry of finance customers and audience, it was mostly very clear strategy about branded content to be shared, hence we gave the creatives a conceptual and exciting feel to breakout of the boredom that comes with informational material. A lot of explainer animated video were created in-house and shared on social media which grabbed the attention.

Increased Community and Engagement

As a result of an interactive and creative content shared, the engagement on the social media accounts of the UAE Ministry of Finance increased significantly and the community got larger.

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