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Anantara Qasr Al Sarab

Arabic Book Translation

To catch the attention of its Arab audience, we provided expert Arabic book translation of the Qasr Al Sarab coffee table book using an unconventional approach. Our creative team stayed at the resort for two days to experience the concept, before embarking upon a ‘trans-creation’ project. Poetic yet informative Arabic text was used to invoke nostalgic sentiment and create an emotional link with the reader. The project was well-received by the Abu Dhabi Tourism Authority and the Anantara brand.