Drop us a message and We'll call you for a Discussion

Lets discuss how we can add value to your business and fulfill your requirements

Your Name*
Your Email*
Your Phone Number*
Select Country*
Your Requirements*
Name
This field is for validation purposes and should be left unchanged.

+971 4 4495427

+971 54 4018338

info@7gmedia.com

Let’s brew ideas over coffee :

7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172

Qasar AlSarab

Book Translation

An amazing coffee table book to introduce a one of its kind Emirati tourist destination – a luxury resort in Abu Dhabi.

www.qasralsarab.anantara.com

Brief

Creatively translate a promotional English coffee table book, which used visuals and basic text as the main tools to promote the natural beauty of the Arab desert and the resort. But Arabs are already aware of the desert environment, and so an alternative approach was required.

Solution

Our creative team stayed at the resort for two days to experience the concept, before embarking upon a ‘trans-creation’ project. Poetic yet informative Arabic text with a root in the past was used to revive memories, invoke nostalgic sentiment and create an emotional link with the resort to have a profound effect on the reader.

Qasr Al Sarab Desert Resort by Anantara coffee table book translation

The book embodies the rich history, culture and tradition of the UAE, while highlighting the luxury Abu Dhabi resort, created to resemble an entrancing desert oasis. The Arabic version of the book has been well-received by the Abu Dhabi Tourism Authority and the Anantara brand.

Discover more Projects

Let's Talk!

Want to explore new marketing options or widen your business horizons?
Please send us your details and our brand strategist will contact you to discuss a targeted solution.

Your Name*
Your Email*
Your Phone Number*
Select Country*
Your Requirements*
Name
This field is for validation purposes and should be left unchanged.

↑