+971 4 4495427
+971 54 4018338
7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
Creatively translate a promotional English coffee table book, which used visuals and basic text as the main tools to promote the natural beauty of the Arab desert and the resort. But Arabs are already aware of the desert environment, and so an alternative approach was required.
Our creative team stayed at the resort for two days to experience the concept, before embarking upon a ‘trans-creation’ project. Poetic yet informative Arabic text with a root in the past was used to revive memories, invoke nostalgic sentiment and create an emotional link with the resort to have a profound effect on the reader.