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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
7G Media needed to give a local brand the same aesthetic standard as an internationally recognised brand, to enable an easy introduction into a competitive market. The look and feel should make the brand seem already established, almost recognisable to the consumer, taking inspiration from Western confectionary packaging and design.
7G Media conducted in-depth international research of more than 30 world-renowned brands within the same sector, before producing the designs and samples that would eventually become the final packaging, rolled out in their tens of thousands. The packaging was produced as a tinned case and a cardboard box.