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Nuts Assortment

Packaging

A local chocolate and nuts brand was set to introduce a completely new brand and idea to the country. Dates, nuts, and chocolate had never been produced as a package locally before, and an identity was required to position the brand advantageously as it entered the market.

Brief

7G Media needed to give a local brand the same standard aesthetically as an internationally recognised brand, to enable an easy introduction into a competitive market. The look and feel should make the brand seem already established, almost recognisable to the consumer, taking inspiration from western confectionary packaging and design.

Solution

7G Media conducted in-depth international research of more than 30 world-renowned brands within the same sector, before producing the designs and samples that would eventually become the final packaging and would roll out in their tens of thousands. The packaging was produced as a tinned case and a cardboard chocolate box.

Nuts Assortment Packaging

The well-researched and executed nuts packaging had the desired effect, as the brand’s introduction to the UAE was seamless. Nearly a decade later the product adorns the shelves of all of the top supermarkets in the UAE.

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