Corporate Branding Services for MOFUAE

Corporate Branding
& Stationery

Ministry of Finance

This meaningful and beautifully designed collection of branded corporate stationery was presented to all Ministry of Finance employees to enhance their positive energy and sense of cohesion for the year ahead.

Brief

Employee happiness and a positive team spirit are priorities for government ministries in the UAE. Our client wanted a meaningful gift for the new year that everyone in the Ministry of Finance would appreciate and find motivating and useful. The 7G Media branding design agency proposed a beautiful desktop calendar, a journal-style notebook and a handy ‘To Do’ pad, complemented with a set of stylishly inspirational and entertaining desktop cards … something fresh and fun!

Solution

Our 2019 Calendar was inspired by the UAE’s Year of Tolerance. Each month showcases a particular aspect of the nation’s values, achievements and contributions towards a more tolerant world. The spiral bound calendar was printed in full colour on superior card, with spot UV coating giving the finished product a look of quality and style that befits the Ministry’s brand image. The warm burgundy leather-feel cover of the journal-style notebook was engraved with the MoF logo and inspiring Arabic words.

Ministry of FinanceBrand IdentityBranding

Corporate Brand Identity Design that Enhances Employee Engagement

7G creatively originated a stylish and useful gift set of leather-look hardcover notebook, To Do pad and original desktop cards, which convey the internal brand philosophy of our government client.

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