Wow Factors in Website Design:  13 Trends to Try     

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Web design is greatly responsible for a visitor’s first impression, and keeping up-to-date with the best web design trends can not only make it favourable – but make it last.

While contemporary design is important to every marketing strategy, the world of website design world is extremely dynamic. It adapts, it changes, it reinvents, and sometimes it showcases something unexpected.

Website design may be full of surprises, but every single element is designed for response and reaction. Know the top web design trends used by the best agencies when providing web design services in Dubai to get the wow factor.

1. Claymorphism

This fresh new web design feature uses two inner shadows (dark and light) and an outer shadow (usually darker) to create a soft, fluffy, floating effect. Claymorphism is a design style that gives website elements a light 3D effect without much effort. And if you are wondering about the name, it does look like modelled clay. 

Improve allure. Increase appeal

2. Glassmorphism

Relatively new and incredibly popular in interface design, glassmorphism is characterised by translucent images, bright colours with light borders, and a blurring of background outlines.  Objects can look like they are floating in space, while others look like they have been placed behind frosted glass. This combination of transparency and translucency adds depth to all UI interfaces.

Build visual hierarchy. Boost your highlights.

3. Gradients

Having evolved for the last few years, gradients deliver increasingly pleasing results. They are extremely versatile (bold or subtle, pastel or monochromatic) and create new colour combinations that are dramatic and look different. Gradients can make a website design pop, either with subtle texture or striking backdrop.

Add depth and dimension to your design. 

4.Playful Cursors

This is one of the understated web design trends. Cursors have a big impact on UX, and when used correctly, can convey what is happening or what is possible on a website. For instance, they can be designed to change size or shape, either to indicate functionality or to guide users. This comeback trend now features geometric shapes, custom coding and cursor-triggers to make viewing a unique experience.

Wow all your visitors. 

5.Parallax Scrolling

Also known as a creative scrolling experience, parallax scrolling makes the act of scrolling itself become highly engaging to users. Among many variations, one exposes slightly more of the site with each scroll, while in another, background content moves at a different speed from the foreground.  

Make your site tell stories.

6.Emotive Typography

Typography has a subtle but significant influence on human thinking, and as a top web design agency in Dubai, we are now using this to power brand building. Emotive typography refers to the clever of fonts and types to connect words and emotions, be it curlicues for fantasy, fat letters for fullness, or blue drops for water. Simply put, something that provokes a psychological reaction makes a powerful impact. 

Get your message across in a glance.

7.Kinetic typography

Moving text is an old animation technique but it is finding new uses in website design:  to grab attention, highlight important parts, gradually reveal information, or offer guidance.  Besides delighting visitors, it helps them digest content more quickly.

Talk to users when they read.

8.Cinemagraphs

Combining a still photograph with the movement of video increases interest in any page, especially when a product or an aspect needs highlighting. In essence, a cinemagraph is a subtle gif where only one element of a picture is in motion. This striking hybrid element not only gives a great first impression but also prompts further reading.

Maximise your engagement potential.

9.Image Headers

Website designers know the value of image headers to seize attention and make a page visually striking. In a new variation, the image of the hero section is replaced with bold typography. In another, an image is used as the entire header. Both are eye-catching effects to deliver important information.

Grab attention. Retain it.

10.Data Visualisation

Bringing data to life through pictures, graphs, and/or infographics allows users to absorb key messages or complex concepts. This website design style which borrows heavily from print media is a great tool to present a massive collection of numbers or information – aptly, easily and quickly.

Encourage faster and better decisions.  

11.Custom Illustrations

Illustrations created from scratch will make any website stand out. Moving out from simpler vectors, hand-drawn imagery now packs idea, message, dynamic components and skilful implementation to deliver messages. More importantly, this very personal level of brand representation leads to higher brand awareness.  

Infuse soul into your brand.

12.Retro Futurism

By combining psychology, technology and creative methods, behavioural design aims to find out why people do the things they do and figure out how to make them change their behaviour. In website design, visual cues are used to influence user behaviour and creative experimentation to improve user experience. 

Inspire your audience. Influence their action.  

13.Behavioural Design

By combining psychology, technology and creative methods, behavioural design aims to find out why people do the things they do and figure out how to make them change their behaviour. In website design, visual cues are used to influence user behaviour and creative experimentation to improve user experience. 

Inspire your audience. Influence their action.  

7G Media is a full-service agency based in Dubai, UAE and we specialise in bespoke web design, web development, web and mobile apps, e-commerce websites, digital marketing, and digital branding solutions.

Combining several decades of experience and expertise, our in-house teams include digital consultants, web developers, graphic designers, programmers, project managers, and marketing experts. As a reputable website design company in Dubai, our wide-ranging clients encompass individuals, institutions, SMEs, large enterprises, retail operators and government agencies and departments.  

We are trendy but our work is timeless See our portfolio

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