5 Characteristics Of Good Copywriting
Good copywriting grabs attention, stays memorable, makes an impact, and helps gain competitive advantage. It connects with the target audience, engages them, and drives them towards call to action. Be it for marketing emails or social media ads, there are several aspects that make a copy compelling:
Simple and value-driven
A simple and a precise copy connects well with the audience. Focus on the ‘why’. Are you trying to place your brand above your competitors? Tell them why you are the best. If you are creating brand awareness, highlight your strengths and make it relatable and relevant for them.
- Put out the message clearly. Even in cases when you are trying to build curiosity, don’t go overboard with something very vague.
- Keep the copy concise and crisp
- Avoid too many jargons, or phrases and idioms that they cannot understand and appreciate.
Target and medium
Along with the quality of the content, identification of the target audience and the right selection of medium are imperative. Understand the nuances and requirements for creating content on different platforms including websites, television, social media, or others.
- Do a thorough research, understand the target audience behaviour, and adapt the tone of your copy accordingly.
- Try to address the audience directly. It helps to keep them hooked.
Brand tone of voice
Every brand will have its own tone of voice and style. Copywriters need to know how to reflect this in their content, and contribute towards building and maintaining the brand image of the company.
- Identify the right tone of voice that gels with the company’s mission and vision.
- Maintain consistency across all platforms
- Write for your audience and create an emotional connection
Search Engine Optimisation (SEO)
Copywriting in the digital world is interlinked with Search Engine Optimisation (SEO). You cannot afford to overlook the power of keywords and search engine rankings. The primary is always the target audience. However, if you want your content to be ranked high on the search engines, you need to keep in mind the web crawlers too while writing.
The best copywriters ask the right questions before they write. They give consumers a glimpse into your brand. If you’re looking for an agency that will meet your business requirements, 7G Media is the leading copywriting agency in Dubai with an experienced team of copywriters that will certainly help deliver great results.