The Best Arabic Copywriting Tips for Your Business
The secret to writing great copy and engaging an Arabic audience is crafting a great headline. In Arabic copywriting, the headline is one of the key elements that determine whether or not the reader will finish your article or abandon it right from the start. We’ve come up with a few useful tips for those looking to produce exciting and eye-catching Arabic copy.
Share a secret
One way to engage Arabic readers is to make them feel that your article will enable them to discover a secret – which the title should hint at. Generating a sense of curiosity around an article will encourage people to read on and make them feel like they are a part of a selective group. This will make them want to come back, read more content, and respond to your call to action.
Keep it concise
The ability to get to the point quickly and effectively is an important step to spark the interest of your Arabic readers. Making sure the headline is approximately seven words or less will mean it stands out against other Arabic headlines – some of which can reach 20 words or so, which is far too many. Shorter headlines have also been proven to be more effective in generating sales and clicks.
Outline product benefits
This seems an obvious point but it must be emphasised as it is one of the most essential tips to create good copy. Unfortunately, a number of people fail to read an article completely, with some only skimming through the content. This means content editors need to include – or at least hint at – the benefits of a product in the title. If the benefits are made obvious in the title, then they will be persuades to read on and discover more.
7G Media provides quality Arabic translation services in Dubai. We translate documents from English to Arabic, and from Arabic to English with utmost expertise.