How Rhyming in Copywriting Can Do Wonders

Effective and professional copywriting consists of creating words and phrases that are clear, easy to understand and memorable. Rhyming is one way of creating catchy slogan that people will find hard to forget. When you use rhyme in your advertising, readers can process information easily, get a better understanding of the idea and absorb the information more readily.

“One, two, buckle my shoe, three, four, knock at the door.” One of the interesting ways to teach children is through rhyme songs. This method makes it easier for children to memorise and remember their lessons. The same technique can be applied to advertising. By adding rhyme to your ads, you will find that even adults will find them easier to remember.

For example, consider the following sentences. 1) Buy a car, so you can go far. 2) Buy a car, so you can go far away. If we compare between these two sentences, it is obvious that while they both say the same thing, the first one is more memorable. The rhymed sentence is simply catchier and boosts the ad’s effectiveness.

Generally, our mind accepts rhyming phrases faster and thus, we feel more comfortable with them. That’s why rhyming is a persuasive strategy in advertising. The presence of rhyme can emphasise a product benefit or answer a common objection. However, you should avoid making the entire ad rhymed because it will make your audience focus more on the wording rather than the message itself.

Given how easily rhymed phrases stick in the mind, it is no surprise that some of the most famous slogans in advertising are rhymed. Examples include “Relax, it’s FedEx” and “Let your fingers do the Dew”. These slogans are short, catchy and unforgettable. While advertisers go great lengths to make their ads stand out, rhyming is a simple but efficient way of making sure your audience does not forget the message.

The effectiveness of these slogans can be enhanced by keeping the rest of the advertisement simple. In a print ad, for example, it is better to avoid elaborate art work that might distract people from the catchy slogan. Something simple will ensure that the rhyme stays in the mind of the consumers. And later,  if they remember that slogan when they are shopping, you can congratulate yourself for having a great advertisement on your hands.