5 Golden Rules for Article Writing in Dubai

Writing an article need not be the most challenging thing in the world, provided that you, as Arabic and English copywriters Dubai, remember these five golden rules to perfect your technique:

1. What do you want from this?

It’s a simple question really. Most articles are written with a specific target in mind. This could be to stimulate interest in something you are promoting, create furious debate in the comments section, convince the reader of your personal viewpoint, or simply to report the facts.

2. Know your audience

After you have set out what you hope to achieve from the writing of the piece, you must identify the demographic you want to reach and interact with. Everything you write has to be engaging for your identified readership, so put yourself in their shoes, and make sure you stick to the style you have identified to be appealing to them.

3. Nail the title

They say ‘never judge a book by its cover’, but everyone will judge your article by its title. You have to grab the attention instantly with your title. It’s well documented that our single-serving society absolutely loves a list, so a “Top 5” of anything will usually do ok, or something perhaps slightly more sensational to reel in the readers. It should never be misleading, but thousands of articles do use titles completely unrelated to the content just simply to get the readers in.

4. Break it up

Layout is really important. Large bodies of text are not often going to get read. Plenty of pictures and plenty of sub-headings are more preferred. People like to scan and read very quickly, so if you have paragraphs with four or five sentences included, it makes it harder to read at pace, and people won’t make it to the end of the article.

 5. Work on structure

Always make sure your articles are structured well. Articles aren’t essays, you should always sign off not with a conclusion, but perhaps with a wistful and thought provoking quote or question. Use quotes or rhetorical questions if applicable, don’t use over-complicated wording, and most of all, write every line in such a way that the audience gets interested to read on to the next one.

If you need article writing services in Dubai, contact 7G Media today!