Engagement is one of the most important ways to measure your social media marketing; it tells you how your content is being received and helps you attract more new visitors.

Any reactions that people have to your content, such as comments, shares, or likes, are considered engagement. Likes and comments can be useful in signalling the algorithm to push your content out to more people.

Monitoring interaction is important if you want to develop your audience or raise exposure for your brand.

Social media marketing agencies focus on increasing engagement, and it’s one of the most important social media marketing services in Dubai.

Everyone falls into the trap of focussing on engagement tactics that don’t work, like following, liking, and commenting on random people’s posts and hoping to get that interaction back.

Some people even buy followers, without knowing that it has a negative effect on their credibility and hurts their engagement.

This article will highlight three effective methods for increasing your social media engagement.

It’s Not Just About Selling

One of the mistakes that people usually make on social media is focussing too much on selling their products and services. Instead of putting up advertisements, tell your audience what you can do for them.

It’s very important to balance between promoting your business and providing value to your followers.

What is considered valuable might change depending on who your audience is, so it’s useful to examine what kinds of materials have previously performed well and learn what to post in the future, or you can also ask your audience what they want to see.

You have to keep in mind that valuable content should be entertaining, educational, or motivational.

Follow the Trend

On social media, trends are a wonderful way to get the attention of new users. Your post is more likely to be shared with a new audience if you use popular music, a hashtag, or a meme. Additionally, because it relates to other content that certain individuals are interested in, it is more likely to appear on ‘Explore Pages.’

However, you have to be creative when it comes to following trends. People don’t want to see the exact same thing over and over again. Making a trend of your own and connecting it to your field makes it interesting enough to share and discuss. Interesting conversation must be started in order to increase engagement.

Engage with Your Audience

Finally, you should interact with your target audience before asking them to respond to your posts. Being real is crucial when doing this. Engaging with your potential audience offers an opportunity to make them get interested in you, thus encouraging them to engage with your posts, as well.

Another way to interact with your audience is to end each caption with a call to action that tells them what you want them to do.

Social media marketing in Dubai entails utilising the techniques we’ve discussed in this article to significantly boost your engagement. These fundamental steps are necessary to help you grow your social media audience.