The usability or the user friendliness of a website is one of the crucial things for it to be successful. Good usability can improve the performance of your website resulting in successful digital marketing campaigns. The success of a website is not only about its overall appearance but also offering a seamless experience for visitors.
In web development and design the usability of a website is about making it easy to access information and browse through with ease without confusion. There are various methods to improve the usability of the website and you can identify the characteristics of a user friendly website through the points mentioned.
The information architecture is well planned
The structure of how your information is organized and presented on your website is important for good usability. You need to plan out each and every section and category of your website in advance. The key is to think from your user’s perspective and make sure that you do not clutter the site with too much information.
In recent times creating a website which is mobile optimized has become a necessity. Since more and more people are using phones to access the internet this has become crucial. You can create a mobile version of your website for free by using web-based mobile website builders.
Content to be formatted and is easy to browse through
The average user does not read each and every word but simply browse through the content. Make it easy on the eye with the proper use of headings, sub headings, paragraphs, and bullet points to make it easy for readers to scan. If you are using different languages then you need to make sure that you use the services of a professional Spanish translation in Dubai and if you are targeting the French speaking community then French translation services in Dubai are also available.
Quick Loading Time
There’s nothing more annoying than a website that takes time to load. Make sure your website loads within five seconds to retain the users. This also impacts the search engine rankings so make sure everything works in super speed on your site.
Make your website accessible to all
A user friendly website has to be accessible to everyone including the handicapped. Make sure your site is user friendly enough for the blind, physically disabled and the elderly. There are some simple guidelines to follow in order to do so.
Make sure your website works smoothly with all major browsers such as Google Chrome, Internet Explorer, Firefox, Safari and Opera. Many companies overlook this factor but this can have a negative effect on your website user experience.