Copywriting has evolved through the ages, with more business execs now prepared to take risks and try for something perhaps a bit more shocking (or memorable?) and edgy when it comes to their marketing campaigns. This is particularly true of copywriting in the Middle East hub of Dubai, where such a huge influx of different international brands come together to compete for a limited market share. An all-important extra few percent more could come from an effective tag line or ad campaign, so demand for top quality copywriting services in Dubai has never been higher. With that in mind, it can’t hurt to have a quick refresher on what it takes to write compelling, clear and concise copy that does exactly what it’s supposed to.
Some of the following tips may seem relatively obvious or basic, but copywriters would often be very well-advised to go back to basics rather than attempting to reinvent the wheel. No matter whether the target is to be massively ground breaking with the content, or just to fulfil the client’s very basic expectations, there are five golden rules which should always be followed, and here they are:
Know Your Audience
You could write the best line in marketing content ever witnessed, but if it’s only appealing to the 30-40 year olds and your product is intended for teens, well, you know…. Identify the audience before starting on any project content. What do they like, what do they do, what do they watch and what do they read? You can never know too much about those you are targeting.
Information gathering is paramount to success for any copywriting project. What are other similar companies doing? Checking out the competition to see how they do it is something that all English Copywriters Dubai do, not to copy, just to see if they are nailing it or not. Look at what marketing or advertising your client has done previously and identify what worked and what didn’t.
This doesn’t always come easy to some. But each line should be crafted to make the reader want to read the next one. The only way to achieve this is to spark their interest, and the only way to do this is by creating unique, original and fresh copy!
Keep it Simple
Nobody cares if you went to Oxford or Cambridge. When it comes to copywriting, it gets really rather tedious when writers attempt to flex their intelligence all over the page when a simple message will have a much broader appeal. If nine letter words are your thing, you should play more Scrabble.
Tell a Tale
Creating resonating and vivid imagery within the mind of the reader is the key to great copywriting. Inspire with the words, and wherever possible, try to tell a story. Humans always have and always will love a good story.
7G Media provides copywriting and Article Writing Dubai services to business and Governments across the entire Middle East, for more information or to make an enquiry, get in contact with us here.