There are many ways to increase traffic to your website. Here, 7G Media explains how you can rank higher on Google Maps and effectively drive more visitors to your site, using some real examples that worked well for us.
For any business, it is primarily the website that has to be optimized for local search engines. In order to optimize Google Map effectively, you need to verify your business information on Google My Business or GMB profile. It will get you found in local search results and will also harvest more traffic than an incomplete one. It is currently the most effective way to get more visits to your website. Plus, recent studies show that 46% of users who do a local search on their smartphone will visit that store within a day, so GMB is an opportunity that simply cannot be ignored. Claim your listing and help your customers to find your business in Google Search and on Google Maps.
Let’s have a look at 7G Media’s optimized GMB listing to see how its ranking has risen above all competitors in local search results.
Verify your Google My Business information:
When people are searching for your business on Google Search or Maps, your business profile needs to actually be available online. Make sure that your listing is verified with complete and accurate information, including the website, business hours and all possible contact information, such as NAP (name, address and phone number).
Optimize your listing:
Fully optimized Google My Business profiles reach more customers online. The GMB tool is an opportunity to highlight the important factors that customers need to connect with your product or services. Information should include:
- Description of business
- Hours of operation
- Physical directions
- Photos and videos
- A ‘Call now’ button for mobile users
These help to attract and engage new customers by making your business easy to access.
Get Google Reviews to boost your business:
Google Review is another important tool that can help raise your local search results ranking. High quality, positive reviews from your customers will increase your visibility and improve the online reputation of your business in search engines. Respond to these reviews with thanks and always be sensitive with your feedback – whether the comments are positive or negative. Reviews also play a vital role in improving your click-through rate (CTR) in search results.
Make use of Google My Business posts:
Your Google My Business page gives you the option of adding an image or video with the call-to-action (CTA) button that shows up in Google Search in your knowledge panel and on Google Maps. GMB posts help your customers to engage with your brand and prompt them to take action to reach your products or services. Share your latest company news, blog entries, upcoming events and special offers through your GMB posts and turn a searcher into your potential customer. Here’s a screenshot of a 7G Media GMB post: