A logo is the signature of your brand, the icing on the cake, and is the company’s most valuable assets. It is the face of your brand, and it cannot be compared to anything else. It is the symbol by which people associate your brand with, the name of the company plays second fiddle to the brand and logo.
A unique and well-designed logo is one that reflects your business and communicates your message. The logo needs to be simple, unique, memorable, versatile, and etched in peoples minds, despite it being colorful or not. Producing a good quality logo is the task of the logo design services in Dubai, you will retain to make sure your logo is perfect and precise.
However, a logo is not a by-product of a ‘eureka moment’, there is a lot of thought and importance that goes into making a successful logo. In order to choose a logo, there are important steps to go through, both by you and the logo designer.
Here is a look at the logo design process and important guidelines that should be followed to make the logo perfect!
- The cost and budget – Before you get carried away with designing your new logo, make sure to set a budget. Designing logo’s and identity development, can cost a lot, so make sure you keep an open mind. There are many factors that determine the price, which includes, the requirements, the size and age of the company, the media on which it will be used and the reputation of the designer. Investing in a logo is the first step in building a brand, so there could not be a time limit assigned to the development of the logo. It will be ready, when its ready to be seen.
- Find a good designer – To create your logo, you have the option of choosing a freelance designer, a design firm, or perhaps an advertising agency to get the job done. Some companies will use their very own in-house logo and stationery design services in Dubai. Once you have decided on the designer to work with make sure to view the designer’s previous logos and the corporate identities they have created. Choose a logo designer whose design style fits your own, as you will be happy with the end product.
Make sure to brief the designer about the logo details, it’s important for you and the designer to share one vision, therefore, communication is key. A designer who is equipped with all the important details can deliver an accurate visual representation of your business.
- Choose a concept – Once the designer does the necessary creative work, they will present a few design concepts to choose from. Choose a logo that best represents your brand and a logo that etches itself in the mind of your consumers or users. Meet with the management and confer with them on the best logo for the brand.
- Give the designer your feedback – It is rare for the designer to give you a logo concept that is flawless the first time, it may need to keep going back and forth to the drawing board, with your feedback before it is perfected and adopted.
Once the logo is finalized and all files are received, you’re ready to hit the streets with your new logo and see your brand take off.