Being able to access content and information about brands, companies or products almost instantly and at any time is swiftly becoming what consumers expect as a normal level of service. Providing this is known as ‘on-demand’ marketing and as the call for it rises more and more, a number of different forms of interactive print media have emerged.
Here are a few of the most popular interactive forms of print media available:
Magazines – augmented reality is becoming hugely popular and widely adopted across the globe. With a printed magazine advert consumers can use their phone to engage with a brand or company digitally.
Brochures – consumers are now able to connect to a website by scanning specific adverts printed in a brochure, making a connection between the physical magazine and a brand’s online presence.
Billboard advertising – there is now such a thing as ‘motion-activated digital displays’ which are targeted at the youth market. Large outside adverts such as these have not only been modernised but also encourage passers-bys to get connected via their phone or back at home on a computer.
Social media – the largest channel for advertisement by far, social media allows companies to delivery targeted marketing campaigns as and when they like, including Twitter handles or Facebook pages across a number of different channels and thus interconnecting them all.
Direct mail – generating unique URLs for each customer, therefore making them think the link is just for them, is a great way of encouraging users to engage with a brand more, and feel like they are a special individual who makes a difference and is valued.
Vouchers – including special promotions or codes on receipts that a consumer can scan, is a fantastic way of redirecting them to online vouchers and deals to save them money and boost company sales.
These are just a few of the new and exciting interactive forms of print media now available – some companies are also modernizing books, web cards and even packaging in a bid to bring as many marketing elements as they can into the 21st century.