Every marketer knows that the right words can have a big impact on a business. However, not every brand focuses enough on their content which means standards sometimes slip. Copywriting services is more than just structuring a sentence correctly; it’s about persuasive techniques that help build your brand’s image, increase conversion rates, build traffic and help with your SEO. By following these simple techniques, you can maximise the potential of your words.
Write in the first person
Many think it’s a good idea to take an eminent stance by talking in the third person. However, sometimes it’s best to write like you’ve written it. The word ‘you’ has been proven as the most powerful word in the advertising world – so use it!
While you can’t speak to and convert everyone, you can work out who your general audience is and reach out to them. Visualise that person sitting next to you and give them the information they need to make a purchase.
Use Lists and Numbers
Use statistics and specifics and what you are saying will soon seem more plausible. It’s a well-known fact that we are attracted to stats as they give us mental confirmation, and lists work well as they fulfil our craving for order.
Talk to your audience as if they’re already using your service or product. This allows them to imagine using it and how great life would be if they did.
Make it Exclusive
We all want what we think we may not be able to have, so make your service or product exclusive. After all, everyone wants to be part of a ‘select group’.
Stories and metaphors have always been an integral part of the sales process – they help us empathise. If you have a complex product to sell, try to relate it to a daily routine.
Use eye-catching Headlines
If you have a weak headline, it’s unlikely you will grab the reader’s attention. Offer them a secret, make it interesting or pose a question.
Use Powerful Words
Power words can trigger a response – these include ‘you’, ‘free’, ‘new’, ‘guarantee’ and ‘safe’.