Breaking through the language barrier is key to achieving multi-national success. You may have the greatest brand message in the world, or the most intelligent and witty tag line ever conceptualized; but if it somehow gets lost in translation, the chances of global success are severely diminished.
A common misconception is that effective translation simply refers to the transfer of text from one language into another. This is not the case, and if the task is undertaken with such a simplistic outlook, the results will usually end up in confused or mixed messages which would probably have had more impact left in the original language.
Audience & Culture
Knowledge of the culture of the language and the identification of the target audience are key components to providing the best translation services. As a global hub and home to expatriates from such a variety of countries, translation in Dubai is always required.
Although Arabic, Urdu and English are the three principally spoken languages in the UAE, Spanish translation in Dubai has emerged as a service very much in demand. Thousands of Spaniards each year come to Dubai in search of the kind of opportunities and earning potential currently absent from their home country. Coupled with the growing number of South American expatriates – for whom Spanish is the mother tongue – the need for strong translation into and from Spanish has never been greater in the UAE.
As well as Spanish, French translation in Dubai is also in demand. French schools and translation services have been in place in Dubai since the 80’s, but as the appeal of Dubai across mainland Europe increases, so does the amount of expats arriving with little knowledge of English, and most certainly no knowledge of Arabic.
As the number of Spanish and French speaking people in Dubai grows, businesses and marketing gurus are starting to wake up to the potential this important sector holds. By targeted marketing created in the right language and bearing in mind the culture of the audience, predominantly Spanish and French speakers can be can be catered for effectively.
7G Media has provided the leading translation service across the UAE since 2007, and our expertise in strong, multi-lingual copy extends to: website translation, advertising translation, financial, business and technical translation and interpretation services.
For Spanish and French translation services, contact us now for a quotation and guidance on how best to serve your audience effectively, and make sure your message gets through.