Websites are often the initial things that potential businesses or consumers look at when evaluating choices, and there is nothing better than communicating in Arabic with an Arabic-speaking observers or audience.
Arabic is a language that is spoken by more than 260 million people, not only in the Middle East region, but also across the world. It has been in use for the last 2000 years. Today it is not just a regional language but has a global presence. Arab traditions and cultures differ not only from country to country but also region to region. Hence the language Arabic is the one thing that connects all the Arabic speaking countries and the people. There are many varieties of Arabic language that exist within the regional forms. Classical Arabic is the formal version that was used in the Al Hijaz region 1500 years ago.
Today Arabic is technically among the most widespread language in the world, being part of one of the fastest growing cultures in the world. Though English is relatively familiar in nearly all regions of the Arabian world, the definitive approach would be to communicate in Arabic. Communicating in ones own language will help bridge linguistic and cultural barriers more easily and help forge better business relationships.
Very often, companies fall into the trap of thinking that their target audience is English speaking, just because they themselves speak and understand the language. Hence they have their websites or portals only in English language. However, if they are catering to people of the Arabic region with their products or services, it is most important that the website exists in Arabic as well.
With a high quality Arabic content, your brand or company not only elevates itself among the Arab speaking community, but also manages to endear and engage their thoughts. Arabic is certainly an advantage in attracting and retaining loyal customers, who are more comfortable with the language.
Professional, Arabic translation companies who understand the cultural nuances of the Middle East will therefore play a very important role in ensuring success of the websites. The quality of Arabic content is always the most crucial aspect. One of the important first steps that organizations exploring the Middle East markets or currently existing can take is to regionalize and translate their websites into Arabic.