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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
The UAE Ministry of Finance wanted a user-interface that aligned with the standards defined by the Telecommunication Regulatory Authority (TRA), yet with an enhanced overall look and feel that would incorporate standards of accessibility and usability. The old website was content heavy so it was important to find a way to make it easier for users to assimilate and understand the information, while also finding it interesting and appealing to read.
It’s all about finance and a whole lot of information. Most of the websites in the UAE government sector follow a similar website interface. 7G reimagined the entire user-interface to make it more engaging and bring it right up to the standards defined by TRA and global web standards. The website includes heavy-going information related to laws, budgets and complicated financial programmes. Our strategy was to simplify the information and then present it with a blend of design creativity to make it interesting to look at and assimilate.