Event e-marketing campaign for Watch and Jewellery Show

Event E-Marketing Campaign45th Watch & Jewellery Show

Our digital campaign built a strong brand image that significantly increased the visitor count

Brief

The Watch and Jewellery Show had been running for more than 20 years. For its 45th edition, 7G Media was asked to use digital marketing to promote the event, reach out to the audience and create a strong brand image. The available time period was 2 months.

Solution

The digital campaign was well targeted, which managed to create a strong brand image during a timeline of 2 months with a highly interactive social media community, while Google AdWords campaigns brought around 9.6M views. We also used YouTube video advertising, which played an important role in creating a buzz in the industry.

Two months of digital marketing led to significant increase in visitor count

As the time available to market the event was short and its pre-existing digital presence was negligible, the 7G team devised a powerful content strategy for social media along with highly targeted Google ads to engage the target audience and convince them that visiting the event was a must.

W&J Images
W&J Images
Social media community increased threefold

Our social media content strategy was comprehensive, including promotional posts, informational and interactive games, and giveaways. From concepts and content to creative designs, every aspect of our work laid a good foundation for the social media marketing campaign. Facebook, Twitter, Instagram and LinkedIn were used to target both jewellery brands and the target audience.

Google Advertising to bring traffic to the landing page

Display and search campaigns were run on the Google AdWords, bringing relevant traffic to the landing page of the event and creating a strong brand image for the event in the industry. The 7G Media team handled every aspect of digital marketing for the event, from ad copy to campaign planning and execution, all with efficient budget optimization and effective results.

W&J Images
YouTube video advertising campaign created a buzz

7G Media developed an engaging promotional video for the event to be served as an ad on YouTube. The advertising campaign was set up to capture various important segments of the target audience, which created a buzz in the industry and brought traffic to the landing page.

Overall, the 45th Watch & Jewellery Show’s e-marketing campaign comfortably achieved its primary objective of creating a strong brand image and drawing crowds of relevant visitors to the event.

Success Unlocked

Overall, the 45th Watch & Jewellery Show’s e-marketing campaign comfortably achieved its primary objective of creating a strong brand image and drawing crowds of relevant visitors to the event.

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