+971 4 4495427
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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
The Watch and Jewellery Show had been running for more than 20 years. For its 45th edition, 7G Media was asked to use digital marketing to promote the event, reach out to the audience and create a strong brand image. The available time period was 2 months.
The digital campaign was well targeted, which managed to create a strong brand image during a timeline of 2 months with a highly interactive social media community, while Google AdWords campaigns brought around 9.6M views. We also used YouTube video advertising, which played an important role in creating a buzz in the industry.
As the time available to market the event was short and its pre-existing digital presence was negligible, the 7G team devised a powerful content strategy for social media along with highly targeted Google ads to engage the target audience and convince them that visiting the event was a must.
Our social media content strategy was comprehensive, including promotional posts, informational and interactive games, and giveaways. From concepts and content to creative designs, every aspect of our work laid a good foundation for the social media marketing campaign. Facebook, Twitter, Instagram and LinkedIn were used to target both jewellery brands and the target audience.
Display and search campaigns were run on the Google AdWords, bringing relevant traffic to the landing page of the event and creating a strong brand image for the event in the industry. The 7G Media team handled every aspect of digital marketing for the event, from ad copy to campaign planning and execution, all with efficient budget optimization and effective results.
7G Media developed an engaging promotional video for the event to be served as an ad on YouTube. The advertising campaign was set up to capture various important segments of the target audience, which created a buzz in the industry and brought traffic to the landing page.
Overall, the 45th Watch & Jewellery Show’s e-marketing campaign comfortably achieved its primary objective of creating a strong brand image and drawing crowds of relevant visitors to the event.