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UAE Astronaut Programme

Online Marketing Campaign

When the UAE started developing its first-ever manned space mission, the UAE Astronaut Programme, 7G Media was chosen to work on its online marketing campaign to create awareness and motivate people to apply in the Emirati Astronaut Programme. A comprehensive paid advertising campaign was run on Google Ads to generate awareness in target audiences in Arab countries, the US and the UK, and reach out to Emiratis to motivate their applications. The campaign managed to bring in over 3,000 applications in its first month of announcement.