Our Portfolio

COVID-19 Awareness Campaign

Social Media Strategy

As a part of the COVID-19 awareness campaign of the Ministry of Health and Prevention, we carefully aligned our social media advertising strategy to the client’s objectives. To raise awareness and effectively prevent COVID-19, the campaign highlighted informative posts with short and concise texts and clear calls-to-action in English and Arabic. Using a unique theme, we made use of creative visuals with artistic illustrations and characters that the target audience can identify with and created a strong impact.