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Accrual Accounting Programme

Social Media Content Strategy and Design

MOF’s Accrual Accounting programme is an important milestone marking a new digital era for the UAE federal government. To increase the public’s awareness and understanding about this breakthrough, 7G Media developed an effective social media content strategy and design. We crafted information-rich content about accrual accounting and how the transition strengthens the UAE’s position in global competitiveness. The content was presented in an unconventional approach using eye-catching static images, engaging games, GIFs, videos and teasers, fused with a cohesive design using relevant graphics and illustrations.