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7G Media Consultancies Citadel Tower,
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The client’s brief was simple and to-the-point: at one of their annual events, in which their strategic partners and leadership would be in attendance, the achievements of the UAE Ministry of Finance during the year of 2016 had to be showcased in an appealing way in a corporate video to be shown during the ceremony. The video should not be pretentious, but should serve to highlight that the ministry accomplished much in the 12 months prior to the event.
Starting with a list of achievements, the 7G Media team crafted a script that highlighted the important milestones in an explanatory and engaging way. Keeping the brand colour pallet of MOF in mind, gold was chosen as the predominant colour and a streak of sparkling golden elements was designed and animated to add a feel of celebration to the entire video. Each achievement was highlighted with creative animations and the golden theme featured throughout.
3D Animated video to highlight the achievements of UAE Ministry of Finance in the year 2016; From concept to design to animation and voice-over, everything put together in an explanatory yet engaging way.
The video was created for HD display to be run during the annual award event by the Ministry; hence, the overall video gave a feel of an extravanganza and lifted-up the entire event.