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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
Marketing collateral comprises most of the BTL (below-the-line) initiatives of a brand. These materials drive business by educating customers about a brand’s products, services and goals. From posters and rollup to sales kits and brochures, 7G Media’s language proficiency delivers well-written and well-designed collateral to support any campaign.
7G Media provides brochure design services, catalogue design services, company profile design services and annual report design services, amongst others – delivered to the highest standards and created with just one objective – to enhance the client’s brand and drive revenue streams to bring success.
These products and solutions, known as marketing collateral, are devised to support the client’s main advertising message. They can also be used to communicate information about other services and products. Marketing collateral has now widened its reach to include digital media too as web content, which runs parallel to the overall brand message is one of the most important aspects of ‘collateral material’ in the digital age.
Marketing collateral is applied after a company has made an initial customer contact through advertising. This can take many forms, including a follow-up a mailer, white papers, newsletters, PowerPoint presentations, a blog, a brochure or an electronic display in malls and retail stores. The format and the channel through which to distribute marketing collateral depends upon the objective and the audience, and this is something that 7G Media can advise upon.
Great marketing collateral has an emotional connection and appeal to its audience, communicating that a unique and rewarding experience can be found having purchased the products or service. It will nearly always include a call to action, and it will provide reasons for the audience to act. Marketing collateral can be targeted at B2B and B2C, and it must be planned effectively to ensure the desired impact is achieved. The message, the objectives and the most appropriate channel for which to communicate are all facets that 7G Media can provide guidance on.
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