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7G Media Consultancies Citadel Tower,
Office 404 Business Bay,
Dubai, UAE P.O Box 183172
Marketing collateral comprises most of the BTL (below-the-line) initiatives of a brand. These materials drive business by educating and attracting customers to its products, services, identity and goals. From posters and roll-ups to sales kits and brochures, 7G Media’s creative proficiencies deliver superbly written and designed collateral to support any campaign.
7G Media provides design services for diverse collateral from brochures and catalogues to company profiles and annual reports. All are delivered to the highest standards and created with just one objective in mind: to enhance the client’s brand, thereby driving revenue streams and helping to deliver success.
Marketing collateral products and solutions support the main advertising message. They also work hard to communicate information about your business’s services and products. In this digital age, marketing collateral has widened its reach to include digital media as web content, further enhancing the overall brand message.
Marketing collateral is usually applied after a company has made initial customer contact through advertising. Follow-up e-mailers, white papers, newsletters, PowerPoint presentations, blog posts, brochure or electronic displays in malls and retail stores are just some of the effective choices of marketing format and channel. It can be confusing, but the digital experts at 7G Media can advise you on the best ways to keep your marketing right on target to deliver the best return on your investment.
Create an emotional connection
Great marketing collateral offers an emotional connection and appeal to its audience. It communicates the uniquely rewarding experience to be found from purchasing your product or using your service. It nearly always includes a call to action, providing reasons for the audience to act. Marketing collateral can be targeted via either B2B or B2C, and must be well planned to ensure the desired impact. The message, its objectives and the most appropriate channel through which to communicate are all facets of great marketing. 7G Media can provide expert guidance.
We are proud to have worked alongside many of the leading entities in the UAE