April 20, 2019
Being able to access content and information about brands, companies or products almost instantly and at any time is swiftly becoming what consumers expect as a normal level of service. Providing this is known as ‘on-demand’ marketing and as the call for it rises more and more, a number of different forms of interactive print
[ Read More ]An article recently published by The National noted the trend for shorter and more concise brand names – particularly in the rebranding strategies of certain banking giants in the UAE. The article lists First Gulf Bank, the National Bank of Ras Al Khaimah, and the Noor Islamic Bank as examples of this trend, as they
[ Read More ]The design of a logo is one of two things; easy if you think it’s unimportant or difficult if you realize it is EVERYTHING. Logo design is a multi-million dollar business, and for good reason. Just in case you were unsure, a logo is not just the first impression you get of a company. It
[ Read More ]It was Penguin – arguably the most instantly recognizable publisher in the world – that first implemented a new way of thinking in layout and cover work, which is now the industry standard when it comes to book design. But it wasn’t without a fight…. It was back in the early sixties, when a Polish
[ Read More ]The proper way of branding means creating consistency in both online and offline aspects of your business. In the modern era having a website is as important as having a telephone number you can provide to your customers. A website creates a perfect platform to maintain a positive image of your company thus Arabic branding
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