Social Media

Vice President and Ruler of Dubai Sheikh Mohammed bin Rashid recently launched the much-anticipated Arab Social Media Awards. The competition is aimed at connecting the positive potential of social media to the Arab world. There are 20 categories based on social media activity and initiatives by both businesses and individuals, and the awards are judged

• May 7, 2017
• Social Media
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In recent years it has become harder and harder to effectively market products due to the surge of marketing messages and advertisements available in the public space. It is very easy to think the way to get noticed in today’s digital space is to invest in new and exciting technology or risk becoming lost in

• May 7, 2017
• Social Media
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• 585

All social media experts are not good marketers. Social media marketing requires you to effectively communicate your business message to the relevant audience. Lead generation, increasing sales, improving customer retention and growing your business depends mostly on how you market your business. What many social media experts forget is that social media is a component

• May 7, 2017
• Social Media
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• 706

Re-marketing is a term that has surfaced as an online marketing strategy in recent years. In simple terms, it is any sales and advertising strategy that maintains contact with potential customers after they visit a business. Even though re marketing existed way before the internet, it has become a common and effective tool in e-marketing.

• May 7, 2017
• Social Media
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• 613

For all businesses, the priority has very quickly become Social Media Marketing. What was completely unheard of just 10 years ago, and largely untapped up until around five years back, is now one of the first allocations when the annual budget sheet is drawn up. Some companies were quick to realize that such a huge

• May 7, 2017
• Social Media
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