December 15, 2018
Whichever industry you operate in, there is only one threat to your business, and it’s not your competitors or a global financial crisis, the threat will come if you underestimate the significance of intelligently marketing your brand. Every company is painfully aware of the importance of marketing, few are aware of how to make that
[ Read More ]Being able to access content and information about brands, companies or products almost instantly and at any time is swiftly becoming what consumers expect as a normal level of service. Providing this is known as ‘on-demand’ marketing and as the call for it rises more and more, a number of different forms of interactive print
[ Read More ]An article recently published by The National noted the trend for shorter and more concise brand names – particularly in the rebranding strategies of certain banking giants in the UAE. The article lists First Gulf Bank, the National Bank of Ras Al Khaimah, and the Noor Islamic Bank as examples of this trend, as they
[ Read More ]When it comes to building a brand, there are a number of do’s and don’ts for agencies and creative directors to keep in mind – and this is the same for Arabic branding as well. There are a number of clichés that unimaginative business owners may be tempted to stick to in a bid to
[ Read More ]The design of a logo is one of two things; easy if you think it’s unimportant or difficult if you realize it is EVERYTHING. Logo design is a multi-million dollar business, and for good reason. Just in case you were unsure, a logo is not just the first impression you get of a company. It
[ Read More ]It was Penguin – arguably the most instantly recognizable publisher in the world – that first implemented a new way of thinking in layout and cover work, which is now the industry standard when it comes to book design. But it wasn’t without a fight…. It was back in the early sixties, when a Polish
[ Read More ]If you think that designing your own logo by yourself is an easier and advisable task, you are putting your brand and company image at risk. Companies looking for logo design services in Dubai should let the well experienced professionals that cater to your exact requirements handle your business needs rather than going through arrays
[ Read More ]The proper way of branding means creating consistency in both online and offline aspects of your business. In the modern era having a website is as important as having a telephone number you can provide to your customers. A website creates a perfect platform to maintain a positive image of your company thus Arabic branding
[ Read More ]Digital media has created a phenomenon in the modern marketing mix. Today any type of business cannot rely simply on traditional mediums for branding in other words digital marketing has become a must for any business. The lack of online presence would be a strategic miss for companies looking to reach greater exposure in the
[ Read More ]A logo is the signature of your brand, the icing on the cake, and is the company’s most valuable assets. It is the face of your brand, and it cannot be compared to anything else. It is the symbol by which people associate your brand with, the name of the company plays second fiddle to
[ Read More ]