Marketing Collateral

MARKETING COLLATERAL DESIGN SERVICES – DRIVING BUSINESS THROUGH DESIGN

Marketing collateral comprises most of the BTL (below-the-line) initiatives of a brand. These materials drive business by educating customers about a brand’s products, services and goals. From posters and rollups, to sales kits and brochures, 7G Media’s language proficiency delivers well-written and well-designed collateral to support any campaign.

7G Media provides brochure design services, catalogue design services, company profile design services and annual report design services, amongst others – delivered to the highest standards and created with just one objective – to enhance the client’s brand and drive revenue streams to bring success.

Marketing Collateral design services to support your advertising message

These products and solutions, known as marketing collateral, are devised to support the client’s main advertising message. It can also be used to communicate information about other services and products. Marketing collateral has now widened its reach to include digital media too, as web content which runs parallel to the overall brand message is one of the most important aspects of ‘collateral material’ in the digital age.

Marketing collateral is applied after a company has made an initial customer contact through advertising. This can take many forms, including a follow-up a mailer, white papers, newsletters, PowerPoint presentations, a blog, a brochure or electronic display in malls and retail stores. The format and the channel through which to distribute marketing collateral depends upon the objective and the audience, and this is something that 7G Media can advise upon.

Create an emotional connection

Great marketing collateral has an emotional connection and appeal to its audience, communicating that a unique and rewarding experience can be found having purchased the products or service. It will nearly always include a call to action, and will provide reasons for the audience to act. Marketing collateral can be targeted at B2B and B2C, and must be planned effectively to ensure the desired impact is achieved. The message, the objectives and the most appropriate channel for which to communicate are all facets that 7G Media can provide guidance on.

Discuss your
marketing requirements:

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OUR CLIENTS

We are proud to have worked alongside many of the leading entities in the UAE

Government of Ras Al Khaimah
RTA
Emaar
MBRSC
Abu Dhabi Government
Emirates NBD
MEMac
ADCB
Leo
Reuters
The Executive Council
Emirates Airline