Branding

Interactive Print: How It Can Improve Brand Exposure

Being able to access content and information about brands, companies or products almost instantly and at any time is swiftly becoming what consumers expect as a normal level of service. Providing this is known as ‘on-demand’ marketing and as the call for it rises more and more, a number of different forms of interactive print

[ Read More ]

Brand Names swing Toward the Short & Concise

An article recently published by The National noted the trend for shorter and more concise brand names – particularly in the rebranding strategies of certain banking giants in the UAE. The article lists First Gulf Bank, the National Bank of Ras Al Khaimah, and the Noor Islamic Bank as examples of this trend, as they

[ Read More ]

Arabic Branding: Clichés To Avoid

When it comes to building a brand, there are a number of do’s and don’ts for agencies and creative directors to keep in mind – and this is the same for Arabic branding as well. There are a number of clichés that unimaginative business owners may be tempted to stick to in a bid to

[ Read More ]

The Architect of Book Design Services in Dubai

It was Penguin – arguably the most instantly recognizable publisher in the world – that first implemented a new way of thinking in layout and cover work, which is now the industry standard when it comes to book design. But it wasn’t without a fight…. It was back in the early sixties, when a Polish

[ Read More ]

Simple yet Effective Arabic Branding for your Website

The proper way of branding means creating consistency in both online and offline aspects of your business. In the modern era having a website is as important as having a telephone number you can provide to your customers. A website creates a perfect platform to maintain a positive image of your company thus Arabic branding

[ Read More ]

Digital Marketing for Better Brand Building

Digital media has created a phenomenon in the modern marketing mix. Today any type of business cannot rely simply on traditional mediums for branding in other words digital marketing has become a must for any business. The lack of online presence would be a strategic miss for companies looking to reach greater exposure in the

[ Read More ]

How to Choose a Logo Design That is Perfect

A logo is the signature of your brand, the icing on the cake,  and is the company’s most valuable assets. It is the face of your brand, and it cannot be compared to anything else. It is the symbol by which people associate your brand with, the name of the company plays second fiddle to

[ Read More ]